![]() ![]() The ads were created by Fallon Minneapolis, a unit of the French Publicis Group. But you'll feel smarter." which was changed to "Stay smart, Stay at Holiday Inn Express." in 2000. When questioned on whether or not they are professionals, they would attribute their skills to their stay there with the reply: "No, but I did stay at a Holiday Inn Express last night!" The commercials originally ended with the tag line "It won't make you smarter. Starting in 1998, Holiday Inn Express started an ad campaign that featured ordinary people achieving superior feats, such as averting a nuclear disaster or performing like rock stars. In 1996, the brand's first European location opened in Scotland. All three were converted from existing Holiday Inn properties. These were located in Nashville, Tennessee Abilene, Texas and Poughkeepsie, New York. The first three hotels under the Holiday Inn Express name all opened in 1990. Plans at the time called for 250 locations to be open by 1995. Holiday Inn Express was founded in 1990 under the ownership of Bass. In Europe, the hotels were known as Express by Holiday Inn, but this variation was phased out during the Holiday Inn Global Brand Relaunch which was announced in 2006. The Holiday Inn Express concept was intended to target the "upper economy" market segment, offering limited service, low-price lodging. As of September 2019, there are 2,826 Holiday Inn Express hotels featuring over 292,000 rooms worldwide. ![]() Standard amenities lean toward the convenient and practical which cater to business travelers and short-term stays. Originally founded as an "express" hotel, their focus is on offering limited services at a reasonable price. Holiday Inn Express is an American-based mid-priced hotel chain within the InterContinental Hotels Group family of brands. ![]()
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